Joy of Cycling

This poster by Airside studio, is a rejected proposal they did for Transport For London (TFL). The 70s--styled-sex-manual illustration is cheeky and very tongue-in-cheek. I think cyclists would've appreciate the humour, despite being rejected by the government organization. It's one of the exhibited posters in a competition held by the Association Of Illustration (AOI) and TFL, exhibited at London Transport Museum from 6 July to 22 August. (Click on the image for a larger view.)