Red Brick Beer is exclusively aimed at the US south eastern market. With a small media budget, the brand uses their packaging to advertise and guerilla fly posting. The tongue-in cheek ads are just cheeky enough to make you smile but not offend. I like the use of playful type and lettering with vintage inspired colour combinations. 22Squared are responsible for the design and advertising campaign.
Atlanta Brewing Company from 22squared on Vimeo.
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