Mind the GAP

A great example of non-invasive promotional sale graphics by GAP. While most promotional flashes are just stuck on top of an existing ad. This stripe feels integrated and considered. It draws attention to itself without using strictly bold type and the predictable red 'sale' colour. Elegant and modern. The in-store graphics use a cyan diagonal stripe with type while the print ads the overlayed stripe cuts the corner of the ad forming a triangle.

(via JKR Design Gazette)