Behave!

Clever copy for the Harvey Nichols sales by Y&R Dubai.

Paul Prabhakar's portfolio

Stumbled across a[n underrated] portfolio on Behance by copywriter and advertiser Paul Prabhakar from Leo Bunett Kuala Lampur, Malaysia. He's got some witty copy-led campaigns such as the cheeky Anchor beer ads and the Eco Heaven Bazaar unique hand printed repurposed posters.

Excellent in-store promotion at a bookshop for the release of the new Harry Potter book that includes broom parking zones and invisible readers and floating books. Would love to see more of this type of work here in Cyprus.