Friday, November 26, 2010

Classical Baby Grand Hotel in Athens

There's nothing classical about the Classical Baby Grand Hotel in Athens. It's quirky and is understood the second you step inside and see the mini-cooper reception desks (pure Austin Powers) which leads into the graffiti room. The boutique hotel brings together all the things that make Athens unique; history, culture, innovation, and diversity. 10 international artists from the fields of urban art, graffiti design, and illustration have transformed the rooms into unique spaces of escapism. The website could use a serious redesign - the branding is weak, but that's from a branding perspective. The hotel has been ranked amongst the 65 best new places to stay in the world. Also see my post about Fox Hotel in Copenhagen who get the branding bit just right, same concept.


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