Boon redesign

American baby products, Boon Inc., has recently redesigned their packaging for their products. Not only are the new packs lovely, but the actual products are very well designed, reminding me of Swedish design (thanks to IKEA). The new pack include full bleed lifestyle photos as well as better designed windows to view the product. It seems it may be an in-house team that designed the news packs. Great art direction and styling of the photography. Great photos can make all the difference. Job well done! (via Dieline)