Ship Shape Gym

Recent graduate Liz Linn's concept gym for real men with a nautical twist. I could actually see something like this working, in a cross-fit workout style. I love the rough finish which really reminds me of a shipping dock, and the nautical style graphics. The minimal colour palette, photography style and fuss-free slogans are very masculine. A great concept that could be a great new niche market gym. See Liz's portfolio here.

Studio spotlight: &Smith

Some lovely work by London based studio &Smith. Their portfolio includes hotels, books, packaging, websites, logos and identities. See more on their site, here's a taste.

Movie Poster backs - a different side

LG's Home theatre 3D ad's showing a movie (or in this case, the back of a movie poster) is great art direction by Sao Paulo's Y&R. I find Forrest Gump's the most successful, but love the concept!

Hotel Missoni by Base

Spanish design studio Base Design, in collaboration with Missoni fashion house and Rezidor Hotel Group, designed the identity for Missoni boutique hotels. The logo incorporates Missoni's current logo to form a solid H, which doesn't battle with Missoni's bold colour palettes and patterns for attention.

The bathroom amenities are oh-so-slick, with minimal type design, focussing on matt colours (the popular pallete of the fashion house) and neat single use tear bags.

Tthe promotional movie is made from the footage of the shoot - love LOVE love the art direction...

Hotel Missoni from BaseMOTION on Vimeo.