Clever use of typography by Brasilian advertising agency IESP. Copywriting and art direction by creative director Elias Figueiroa. (via Ads of the world).
Of course everyone is familiar with classic Penguin book covers. If you'd like to see more, and learn a bit about the history of these books, the evolution of the logo and extension of the brand, check Penguin by Design: A Cover Story 1935-2005
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