Wednesday, May 9, 2012


What a great idea! A laundry with a coffee shop and t-shirt store. You may as well drink coffee and browse the shirts while waiting for your clothes to wash and dry. A great way to capitalize on the 30 - 50 minutes someone spends in the laundry doing nothing.  The logo type and name comes from 30°C - the best temperature to wash clothes in, but in this case C stands for coffee. All the branding follows the graphics and icons used on clothing care labels, in my opinion it does still need a bit more work and refining, but overall a great concept. Project by Ekaterina Leontyeva from Paris.
Mood board


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