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Showing posts with label anniversary. Show all posts
Showing posts with label anniversary. Show all posts

Wednesday, February 29, 2012

Oreo turns 100!

Oreo cookies was founded in NYC on 6th March 1912, and turns 100 in a couple of weeks.
the only thing I've found is a youtube video showing their 100th anniversary packaging.


I did however find Oreo's original packaging (via White Dot), which is a treat in itself!
Also, I found the 90yr anniversary pack, I'm not sure if this is official or just a proposal by designer Chad Upham. The special edition packaging was designed to hold 90 individually wrapped cookies, each representing a year which includes historic pictures and facts. Packaged in a compact box with decorative band, the tray unfolds to become a six-foot long timeline of the 20th century, a perfect centerpiece for parties. The box has a hand-lettered logotype.

Whether real or proposal, it's a nice piece for collectors and cookie enthusiasts. I would've liked to see a reprint of the old pack, like Coca-Cola did last summer with printing retro graphics on the can and limited edition old bottle runs. I feel they could've done much better than the pack in the video. A marketing opportunity missed perhaps?

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