Oreo turns 100!

Oreo cookies was founded in NYC on 6th March 1912, and turns 100 in a couple of weeks.
the only thing I've found is a youtube video showing their 100th anniversary packaging.


I did however find Oreo's original packaging (via White Dot), which is a treat in itself!

Also, I found the 90yr anniversary pack, I'm not sure if this is official or just a proposal by designer Chad Upham. The special edition packaging was designed to hold 90 individually wrapped cookies, each representing a year which includes historic pictures and facts. Packaged in a compact box with decorative band, the tray unfolds to become a six-foot long timeline of the 20th century, a perfect centerpiece for parties. The box has a hand-lettered logotype.

Whether real or proposal, it's a nice piece for collectors and cookie enthusiasts. I would've liked to see a reprint of the old pack, like Coca-Cola did last summer with printing retro graphics on the can and limited edition old bottle runs. I feel they could've done much better than the pack in the video. A marketing opportunity missed perhaps?

Designer Water and Limited Editions

Yes, yes, YES!!! I love designer waters -as it's the closest I'll get to owning a designer anything on this salary. The latest one is the (subtle) Missoni / San Pellegrino limited edition bottle.

Evian is usually the brand best known for collaborations with fashion designers. Below are a few of my favourite:

Stripes by Paul Smith for Evian

Lace by Christian Lacroix for Evian.

Gaultier's take on Evian comes in his trademark can.

Turning the slopes into the bottle - perfect!

The beautiful folklore inspired limited edition Font Vella bottle.

KOR's limited edition nature-inspired art sustainable bottles helped raise fund for tackling ecological issues.

Collaborations and limited editions is nothing new for Malibu, Absolut and Cocacola though is it? The much coveted collectible bottles make a gifts and ornaments. Click to view larger images.

The one below Malibu is my favourite - draw your own bottle, markers included.